Blundstone

Producing content around specialised safety boots on worksite locations presents a range of challenges. For Blundstone, Jamie Gray Creative embraced these challenges, capturing the durability, comfort, and high performance of their boots in real-world environments. Whether on construction sites, farms, or industrial locations, our focus was to showcase how Blundstone boots stand up to tough conditions while providing tradies with the support they need. Through a mix of dynamic filming techniques, including drone shots, slow-motion footage, and ground-level action, we brought the boots’ functionality to life in a way that resonated with Australian workers. This content was created for a diverse range of platforms, from social media to magazine editorial formats, allowing us to deliver tailored content for every audience. This work was produced during Jamie’s time at Mayne Media Group, where he contributed to key publications such as What Tradies Want, Building Contractor Magazine, Landscape Contractor Magazine, ArborAge Magazine, and Australian Car Mechanic. These platforms offered the ideal space to showcase Blundstone’s iconic safety footwear, ensuring it reached tradies and professionals across various industries